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Financial Services

Financial organisations have a need to manage risk by better understanding the geographic distribution of loans and the specific risk associated with those geographies, e.g. high mortgage default rates.
TomTom can also help them understand the ideal location of a new bank branch or ATM based on proximity to customers, roads and businesses. With historical traffic data, we can add unique value by providing information on accessibility and origin and destination of passing traffic.

Thanks to TomTom ever-growing community comprising tens of millions of Portable Navigation Device (PND) users, we collect and compiling a massive quantity of GPS observations; 6 Trillion observations to date and growing by 6 billions each day. Along with the commitment of our community TomTom is the sole source of such powerful observation-based products.

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Body - Financial Services

 Problem / NeedsOpportunities
Site selectionTypical for retail, except ATMs have very high need for quick "in and out" access. Dependent on roadway traffic.Ability to include driving access and driver demographics in analysis
Marketing and advertisingIdentifying customers "on the move."Ability to include driving access and driver demographics in analysis

Financial Services

TomTom delivers a comprehensive range of map, route and traffic products to assist every aspect of your business. Highlights include:

Body - Product - MultiNetBody - Product - Address Points

MultiNet provides the richest, freshest and most accurate global road network database.
It integrates turn-by-turn directions, road data including signage and intersections to get your services moving quickly and efficiently.
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Address Points delivers the ultimate in geocoding accuracy for your business by pinpointing discrete, actual street addresses to physical buildings or property parcels.
By constantly seeking and incorporating address data from many private and government sources TomTom is delivering a highly relevant and high resolution dataset for address geocoding.
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Body - Product - Custom Area Analysis 

Custom Travel Times and Custom Area Analysis, both historical traffic content, reveal the risks travellers face every day.
Specify the route or area you require and analyse it at any hour of the day, and any day of the year.
Understand road usage in extreme weather conditions, when school lets out, and even the impact of holidays.
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