TomTom and Asterop, a specialist in geo-marketing, extended their partnership with the delivery of accurate historical traffic information for geo-marketing analysis. By incorporating traffic density information, Asterop complements their analyses with a new dimension that results in a more dynamic approach to geographic, demographic and social mobility studies.
Maarten van Gool, Managing Director at TomTom Licensing: “Our ever-expanding historical traffic database allows industry partners to predict traffic speeds, travel times and driving behavior across the road network. Our data is the perfect match for the needs of geo-analytics companies like Asterop, as it helps them to better understand the behavior of consumers.”
Luc Coiffier, General Manager at Asterop sees great possibilities with the data: “TomTom’s accurate traffic information opens new horizons for Asterop. By leveraging this new, dynamic information we deliver our customers more valuable information. Based on traffic densities, we can easily draw possible areas where retail customers and potential consumption come together. Another interesting user application is the creation of new points of sales as the data also shows the variability in attendance at various time slots throughout the day or according to seasonality.”
TomTom’s freshest maps are already integrated in Asterop’s geo-marketing solutions. Now Asterop will also use TomTom’s accurate historical traffic information in its offerings. To date, over 4 trillion anonymous consumer-driven GPS measurements have been collected worldwide.
Founded in 1999, Asterop specializes in geomarketing intelligence, providing solutions that aim to strengthen companies’ decision-making processes by crossing internal business data and market data, enhanced by the space dimension. Asterop aspires to fulfill all demands in geomarketing intelligence: from software, market data and digital maps to consultancy.
Asterop product offer includes geo-marketing software (ranging from SaaS to desktop software), cartographic representations and sets of high value-added data (expenditure potentials, consumer typology).
For more information: www.asterop.com
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