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For the retail industry, an accurate spatial perspective is crucial in selecting the best sites, as well as in targeting the right customer base relative to store locations.
Using the data that TomTom uniquely provides can change the way retailers of any size to improve and better understand their location selection.

Thanks to TomTom ever-growing community comprising tens of millions of Portable Navigation Device (PND) users, we collect and compiling a massive quantity of GPS observations; 6 Trillion observations to date and growing by 6 billions each day. Along with the commitment of our community TomTom is the sole source of such powerful observation-based products.

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Body - Retail

 Problem / NeedsOpportunities
Marketing and advertisingIdentifying customers "on the move."Ability to include driving access and driver demographics in analysis.


TomTom delivers a comprehensive range of map, route and traffic products to assist every aspect of your business. Highlights include:

Body - Product - MultiNetBody - Product - Address Points

MultiNet provides the richest, freshest and most accurate global road network database.
It integrates turn-by-turn directions, road data including signage and intersections to get your services moving quickly and efficiently.
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Address Points delivers the ultimate in geocoding accuracy for your business by pinpointing discrete, actual street addresses to physical buildings or property parcels.
By constantly seeking and incorporating address data from many private and government sources TomTom is delivering a highly relevant and high resolution dataset for address geocoding.
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Body - Product - Custom Area Analysis 

Custom Travel Times and Custom Area Analysis, both historical traffic content, reveal the risks travellers face every day.
Specify the route or area you require and analyse it at any hour of the day, and any day of the year.
Understand road usage in extreme weather conditions, when school lets out, and even the impact of holidays.
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