Geo-Marketing is a toolset and process for decision support in a long list of industries.
Retail, Financial Services and Health Care are some examples of markets that can profit or lose, to the tune of billions of dollars per year, based on judgments made in the geo-analysis process. Incremental improvements in the content applied to the task yield only incremental benefits in the outcome. Parametric improvements can make a world of difference. An accurate spatial perspective is crucial in targeting the right audience for marketing and advertizing, and using TomTom unique data can provide a better understanding of that audience's behavior in ways never before possible. Thanks to TomTom ever-growing community comprising tens of millions of Portable Navigation Device (PND) users, we collect and compiling a massive quantity of GPS observations; 6 Trillion observations to date and growing by 6 billions each day. Along with the commitment of our community TomTom is the sole source of such powerful observation-based products.
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