When you visit our website or see our advertisements, we would like to give you a more relevant, personalized experience. In order to do this, we use personalization and advertisement cookies. With these cookies we collect information about your interests and use this information to give you a more personalized experience. Third parties may be able to collect certain data from you as well, for example when you navigate to TomTom websites while you are logged in to your account from that third party. We do not have control over this activity and will not share your data actively with any third party.
- Google Ads: Google Ads tracking makes it possible to display advertisements with the search results of the Google search engine. It is also placed to measure clicks and requests in order to optimize our advertising campaigns.
- Bing: Bing is a service from Microsoft that makes it possible to display advertisements in the search results of the Bing search engine.
- Roku: This tracking starts after you visit our website through a partner website. We use these cookies to recognize visitors of our partners.
- DoubleClick: DoubleClick tracking is used to measure clicks and requests in order to optimize our advertising campaigns.
- Facebook: This tracking helps deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.
- LinkedIn: LinkedIn tracking sees which products you are viewing. This allows us to show you relevant advertisements on LinkedIn.
- Quantcast: This tracking sees which pages you viewed, so we can show you relevant advertisements on partner websites.
- Twitter: Enables us to track visitor activity from our Twitter ads on our website, and also to allow users to share content from our websites.
- Unidays: This tracking is placed after you visit our website through a partner website. We use these cookies to recognize visitors of our partners.
- Lead Forensics: Enables B2B lead generation. Lead Forensics can provide non-personal data in relation to website visits such as business name, address, phone number, industry, turnover and employee numbers, as well as the pages viewed on our website. Lead Forensics does not use cookies, instead the IP address is used to track and identify relevant business.
- Yahoo! Japan: Yahoo! Japan ads is a service from Yahoo! Japan that allows you to display ads in the search results of the search engine Yahoo! Japan.
- ZoomInfo: Enables B2B intent data generation. ZoomInfo can provide non-personal data in relation to website visits such as business name, address, phone number, industry, turnover, and employee numbers, as well as the pages viewed on our website. ZoomInfo does not use cookies, instead the IP address is used to track and identify relevant businesses.
For test purposes, we use tools such as DemandBase and Lean Onion. Only firmographic data, i.e., business name, address, number of employees and industry are captured by those tools, and will be deleted accordingly upon termination of the testing period.